Sauna is not optional and is not a spa. Strong drink is sold only by the state monopoly. Silence is not awkwardness. Shoes come off indoors.
- You go into a single-sex sauna naked, having washed properly first, and you sit on a towel. Swimwear is for mixed public saunas and hotel pools.
- Ordinary shops sell fermented drinks up to 8.0 percent since the law changed on 10 June 2024. Anything stronger comes only from Alko, the state monopoly.
- Alko closes at 21:00 on weekdays and 18:00 on Saturdays and mostly shuts on Sundays, and no shop sells alcohol after 21:00. Friday after work is the classic mistake.
- Silence is comfortable here. A lull in conversation is not a problem to be solved, small talk with strangers is not expected, and shoes come off at the door of any home.
- Queue by ticket - pharmacies, post offices and public offices all have a numbered machine and no visible queue to join - and plugs are the European type at 230 V.
Sauna
There are more saunas than cars in Finland. Being invited to one is ordinary hospitality, and declining is odd rather than rude.
- You go in naked in a single-sex sauna, including a public one. Swimwear is for mixed public saunas and hotel pools.
- You wash before you go in, properly, with soap.
- Sit on a towel or a small paper mat. Every sauna provides them.
- Throwing water on the stones is loyly, and you ask before you do it. Someone on the top bench is getting far more heat than you are.
- It is not a competition and there is no minimum time. Go out when you want to, cool off, go back in.
- The lake, the sea or the snow afterwards is the point. So is being quiet in there.
Alcohol
- Ordinary shops sell fermented drinks up to 8.0 percent - beer, cider, most long drinks - since the law changed on 10 June 2024. Distilled drinks are capped at 5.5 percent in shops.
- Anything stronger is sold only by Alko, the state monopoly, which has its own shops and its own hours.
- Alko closes early, at 21:00 on weekdays and 18:00 on Saturdays, and most branches are shut on Sundays. Friday evening after work is the classic mistake.
- Shops stop selling alcohol at 21:00 every day, and start at 09:00.
- The buying age is 18 for beer and wine, 20 for spirits. Identification is asked for routinely.
Manners
- Silence is comfortable here. A lull in conversation is not a problem to be solved, and small talk with strangers is not expected.
- Personal space is generous. The bus stop queue standing two metres apart is not avoiding you.
- Shoes come off at the door of any home, without being asked.
- Punctuality is taken seriously. Being 10 minutes late to a private arrangement requires a message.
- Queue by ticket. Pharmacies, post offices, shops and public offices all have a numbered ticket machine, and there is no visible queue to join.
Practical odds and ends
- Plugs are the European two-pin type at 230 V, 50 Hz.
- Tap water is drinkable everywhere, including in Lapland.
- Recycling deposits are on almost every bottle and can, from EUR 0.10 to EUR 0.40, refunded by machines at supermarket entrances.
- Sunday closing is real outside the cities, and midsummer weekend closes almost everything in the country.
- English is spoken to a very high standard by nearly everyone under 60. Learning kiitos, thank you, is still worth doing.
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